Silver Donald Cameron

Welcome to Silver Donald Cameron’s blog! Dr Cameron is the author of 19 books and of many plays, films, magazine articles, radio and TV scripts. He is currently the host and executive producer of and of its feature documentary, Green Rights: The Human Right to a Healthy World. In 2019, he was appointed the first Farley Mowat Chair in Environment at Cape Breton University, where he earlier served as professor, dean and writer-in-residence. He currently teaches an on-campus/online course called Green Rights.

STARS and Pop Cans: The Nova Scotia Community College sustainability video

Our video on sustainability at the Nova Scotia Community College is up! See it here:

Most of our time and effort around here is spent on GreenRights and The Green Interview – but we're also an independent production house, and from time to time we're commissioned to make a video for a organization, a company or some other client. This one – called STARS and Pop Cans – was a real treat.

The Nova Scotia Community College provides trades training and vocational education on 13 campuses and in six community learning centres. The flagship campus on the Dartmouth waterfront was designed to be a model of sustainability that would inspire the whole province. It was constructed to LEED Gold standards, which require top-quality energy and water efficiency, use of renewable local materials, respectful use of the land and much more. The building has three living walls, two inside and one outside, plus 8000 square feet of green roof growing a range of local plants. It has photovoltaic panels, geothermal and passive solar heating and cooling, and five types of wind turbines.

But that's only one campus. In an organization with 19 locations, 2000 employees and 20,000 students, is there a way to measure the institution's overall progress on dozens and dozens of aspects of sustainability? There is. It's called STARS: Sustainability Tracking, Assessment and Recording System, and it was developed specifically for institutions of higher education. Last year, NSCC won a Gold STARS certificate, one of only three Canadian institutions to do so.

Our video looks at how NSCC carried this off, how it's reduced their costs and improved their performance – and what they're still working on. Among other things, it's a story about how good leadership can motivate thousands of people to do their work differently. It's a story about how the things you do can enhance the things you teach. It's about shaping the workforce of the future.

It's a grand story, and it all takes place in 15 minutes. We hope you'll enjoy watching it as much as we enjoyed making it.