Orri Vigfusson! How an Icelandic “Green Capitalist” Saved the North Atlantic Salmon

When we first heard about Orri Vigfusson, we were completely astonished. This Icelandic businessman and environmentalist has nearly singlehandedly saved the North Atlantic salmon from a fate similar to the codfish. And he’s done it through “green capitalism.” Over the past 17 years, Orri and his North Atlantic Salmon Fund have systematically bought and “retired” 85% of the world’s commercial North Atlantic salmon fishing licenses.

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